Website Promotion

Search Engine Promotion
Also known as search engine optimization (SEO), is the art of getting your web site to appear in the search engine results when the user types in a certain keyword or key phrase.

Pay Per Click and Affiliate Marketing
Pay per click (PPC) is a type of advertising where you only pay when a user clicks on your ad to visit your web site. It is most often associated with search engine ads that are shown on the top and side of the results page. Affiliate marketing is a commission-based sales program. You as the affiliate marketer make a set commission for every lead, sale, or sign-up that you generate. Most often affiliate marketing is associated with PPC marketing as the primary method of driving traffic.

Web Site Monetization
This section will teach you some of the different ways you can make money from your website. Some of the more common ways to profit from your website are through banner ads, Adsense, and affiliate programs.

Web Site Promotion
This section covers many of the different promotional techniques that are not discussed in the previous categories. Topics include display advertising, social media marketing, web analytics, and email marketing.

Web Site Tools
We have provided several useful tools for monitoring the progress you have made on your website. You will also find some tools that will check for any problems that could arise on your site.

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